September 2014 | Trade fair

Liebherr trade fair stand at IFA 2014

Corporate | Germany | 2014

This year at the IFA, Liebherr Hausgeräte’s trade fair stand was dedicated to its BioFresh refrigeration technology. Fresh fruit and vegetables – with a longer best-before date thanks to the BioFresh technology – were presented in different places set up as market stalls. Monoplan executed the market stalls, but in an abstract way. Traditional market umbrellas were used as lighting elements and combined with traditional market crates and high-quality materials.