IFA Berlin 2017 | Liebherr Hausgeräte

The trade fair stand for Liebherr Hausgeräte at the IFA 2017 was designed under the motto: ““Making your life smarter”.

Customising one’s own fridge using “MyStyle”, the new FridgeCamTM, voice control system MIA, and many other high-tech topics were the focus of the event in Berlin.

One of the constructional highlights was the LED tunnel in the outside area and the “Mapping show”, which helped to familiarise the audience with the topic of customisation.

The choice of dark colours and natural materials for the trade fair stand emphasised the premium claim of the brand.

Category. Trade fair stand, communications architecture

Year. 2017

Location. Berlin, IFA (global tech event)

Client. Liebherr Hausgeräte GmbH

Area. 1,800 m²